MI, or ‘Management Information’, is a business term that is often misused and misunderstood. You’ll often hear software suppliers talk about the MI or reporting functionality of their product; when they really mean that you can simply send data somewhere other than a printer, such as Excel. Managers can confuse powerpoint presentations with MI, where [...]
We’ve just announced a special introductory offer for a free appraisal of your existing MI processes, systems and reports. The offer runs until the end of October, so why not get in touch and see how you can tell the story behind your data.
Our client, the Marketing division of a leading pensions and investments provider based in Edinburgh, required a suite of Dashboards to summarise the operational performance of their marketing division. Although the area already had externally facing analytics on the performance and ROI of their campaigns, they lacked the ability to track the efficiency and effectiveness [...]